Monthly Archives: February 2014

Radio Continues To Have A “Missing Link” To Listeners

I spend a lot of time listening to the radio. All kinds of radio, from AM and FM stations to Pandora, Stitcher, Beats Audio, and a plethora of other streaming services.  And to be clear, if it’s sound coming our of a speaker, it’s radio.  Period. After having spent more than three decades programming radio stations,… Read More »

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The New Website Is Here! The New Website Is Here!

With all due respect, copyright acknowledgement, and thanks to Steve Martin from “The Jerk“, this is kind of how I feel today.  The All New Mark Edwards Worldwide Website is here!  Not right HERE, but HERE at http://markedwardsworldwide.com. After helping get clients’ websites and online presence all set up, I decided to design a new website from the ground up.  You’ll find… Read More »

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When Marketing Automation ISN’T Useful

Those who know me and have worked with me know that I’m a fan of using marketing automation to schedule some messaging.  Not all messages, but some, especially on Twitter and text messages.  But I’m also a big fan of thinking about the audience and what the message will mean to them.  I ran across… Read More »

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