Category Archives: Advertising

Is Radio Dying A Slow Death? It CAN Be Avoided

Thoughts and perceptions on the state of the radio industry on the eve of the NAB Radio Show I started my career in the radio business and had a great run before the industry began to go through a number of fundamental changes over the last decade or so. I’ll always cherish the memories of… Read More »

Share

TV Commercial Creators Don’t Consider How People Watch TV Commercials

I’m a “Digital Guy”, but today I want to opine about TV commercials. If you’re a Digital Marketer, you probably spend a lot of time thinking of, or at least hearing about User Experience or UX. How many clicks does it take to get to the Buy Button? Will the user be able to see… Read More »

Share

Sloppy Email Can Cost Your Business Millions

There are times in marketing where the smallest mistake can have a massive reputational or financial impact on a company. I observed this myself today when I got this email from the Chicago Tribune. Note the subject line. What I saw was an offer of a year of digital access to the Chicago Tribune for… Read More »

Share

The 2015 Internet Trends Report Is Out! The 2015 Internet Trends Report Is Out!

For someone who studies the Internet, today is the day we borrow the infamous line from Steve Martin in “The Jerk“. It excites me every year with Mary Meeker from Kleiner Perkins Caufield & Byers releases her yearly Internet Trends Report. It may be the very best look at the state of the Internet, and how it… Read More »

Share

The New Website Is Here! The New Website Is Here!

With all due respect, copyright acknowledgement, and thanks to Steve Martin from “The Jerk“, this is kind of how I feel today.  The All New Mark Edwards Worldwide Website is here!  Not right HERE, but HERE at http://markedwardsworldwide.com. After helping get clients’ websites and online presence all set up, I decided to design a new website from the ground up.  You’ll find… Read More »

Share

Mediaite Botches Facts, Makes Carbonbite Look Less Lame

The web site Mediaite ran a story Sunday morning about online backup company Carbonite and their pulling ads from Rush Limbaugh‘s show after Limbaugh’s remarks about Sandra Fluke.  This post isn’t about the Limbaugh/Fluke issue, it’s about the massive inaccuracies in the Mediaite story. Here is what was posted on Mediaite Sunday morning: Even After Apology, Web… Read More »

Share