Category Archives: Business

Sloppy Email Can Cost Your Business Millions

There are times in marketing where the smallest mistake can have a massive reputational or financial impact on a company. I observed this myself today when I got this email from the Chicago Tribune. Note the subject line. What I saw was an offer of a year of digital access to the Chicago Tribune for… Read More »

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Netflix Proves Companies Can Be Human

I believe in holding companies accountable when they do something wrong. Like when Republic Airlines caused me to be injured on one of their flights. But I also believe in acknowledging the all too infrequent “good citizenship” of a corporation, especially a media company, that has done something incorrectly and then has the honesty, and… Read More »

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When Marketing Automation ISN’T Useful

Those who know me and have worked with me know that I’m a fan of using marketing automation to schedule some messaging.  Not all messages, but some, especially on Twitter and text messages.  But I’m also a big fan of thinking about the audience and what the message will mean to them.  I ran across… Read More »

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Leading Social Media Blogger Says "Hire Mark Edwards"

One of the most listened to voices in the Social Media world belongs to Sarah Evans and her blog Sarah’s Faves.  Sarah has become a leading Social Media thinker and has just joined the company Trackly as Chief Evangelist.  She’s well known in Public Relations and Social Media circles as an innovator, big thinker, and one of… Read More »

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The Internet Never Closes, Why Does Your "Customer Service"?

I had another one of those “slap myself in the forehead” moments this morning, and it reminded me how important customer service is in the age of the always running, worldwide, time zone agnostic Internet. All weekend long, I tried to upload songs to my (now I guess I call it) Google play music library… Read More »

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This Post Should Be Read By Every Executive In The Radio Business

I’ve written before about how radio is on the fast track to irrelevance, and that the smart owners and execs in the radio industry have the power to stop that and save the business.  Media guru Mark Ramsey wrote about Pandora and how radio is freaking out about it but shouldn’t on his blog yesterday.… Read More »

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Greetings And Salutations!

I really thought I’d never start another blog.  I’ve got blogs everywhere.  There’s Mark Edwards Uncensored, Mark Edwards Rants, Mark Edwards 3.0, Mark Edwards Unlimited even Mark’s Cubs Worship Pulpit.  To a lesser or greater extent, those blogs are sort of general interest, with the exception of the blog dedicated to the Chicago Cubs. This… Read More »

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