Category Archives: Digital strategy

Is Radio Dying A Slow Death? It CAN Be Avoided

Thoughts and perceptions on the state of the radio industry on the eve of the NAB Radio Show I started my career in the radio business and had a great run before the industry began to go through a number of fundamental changes over the last decade or so. I’ll always cherish the memories of… Read More »

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TV Commercial Creators Don’t Consider How People Watch TV Commercials

I’m a “Digital Guy”, but today I want to opine about TV commercials. If you’re a Digital Marketer, you probably spend a lot of time thinking of, or at least hearing about User Experience or UX. How many clicks does it take to get to the Buy Button? Will the user be able to see… Read More »

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Radio Again Marginalized By New Technology

Two things happened last week that made me realize again that the advantages local radio stations traditionally had in serving their communities are being marginalized by technology. Listeners can get the critical news and information they once could only get from their hometown radio station in a multitude of places and platforms and they’re using… Read More »

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The 2015 Internet Trends Report Is Out! The 2015 Internet Trends Report Is Out!

For someone who studies the Internet, today is the day we borrow the infamous line from Steve Martin in “The Jerk“. It excites me every year with Mary Meeker from Kleiner Perkins Caufield & Byers releases her yearly Internet Trends Report. It may be the very best look at the state of the Internet, and how it… Read More »

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Radio Continues To Have A “Missing Link” To Listeners

I spend a lot of time listening to the radio. All kinds of radio, from AM and FM stations to Pandora, Stitcher, Beats Audio, and a plethora of other streaming services.  And to be clear, if it’s sound coming our of a speaker, it’s radio.  Period. After having spent more than three decades programming radio stations,… Read More »

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This Post Should Be Read By Every Executive In The Radio Business

I’ve written before about how radio is on the fast track to irrelevance, and that the smart owners and execs in the radio industry have the power to stop that and save the business.  Media guru Mark Ramsey wrote about Pandora and how radio is freaking out about it but shouldn’t on his blog yesterday.… Read More »

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