A seemingly quiet Saturday has been marred by a parade of social media posts, text messages, and emails from friends and people who I barely know talking about how they’ve lost their job in the radio or television business over the last week. You can call it downsized, furloughed, or your position was eliminated. Whatever… Read More »
I found some pretty cool footage of myself as a youngster and put it up on Facebook earlier this week. I had no idea it would become perhaps my most popular Facebook post ever. Proof that #radio was in my blood on this #video. https://marke.news/babydj
Thoughts and perceptions on the state of the radio industry on the eve of the NAB Radio Show I started my career in the radio business and had a great run before the industry began to go through a number of fundamental changes over the last decade or so. I’ll always cherish the memories of… Read More »
I’m a “Digital Guy”, but today I want to opine about TV commercials. If you’re a Digital Marketer, you probably spend a lot of time thinking of, or at least hearing about User Experience or UX. How many clicks does it take to get to the Buy Button? Will the user be able to see… Read More »
There are times in marketing where the smallest mistake can have a massive reputational or financial impact on a company. I observed this myself today when I got this email from the Chicago Tribune. Note the subject line. What I saw was an offer of a year of digital access to the Chicago Tribune for… Read More »
Two things happened last week that made me realize again that the advantages local radio stations traditionally had in serving their communities are being marginalized by technology. Listeners can get the critical news and information they once could only get from their hometown radio station in a multitude of places and platforms and they’re using… Read More »
I believe in holding companies accountable when they do something wrong. Like when Republic Airlines caused me to be injured on one of their flights. But I also believe in acknowledging the all too infrequent “good citizenship” of a corporation, especially a media company, that has done something incorrectly and then has the honesty, and… Read More »
For someone who studies the Internet, today is the day we borrow the infamous line from Steve Martin in “The Jerk“. It excites me every year with Mary Meeker from Kleiner Perkins Caufield & Byers releases her yearly Internet Trends Report. It may be the very best look at the state of the Internet, and how it… Read More »
Yes, I’m guilty. Guilty as charged for not updating this blog for over a year. I could give you a million excuses from “I had a nasty paper cut on my pinky and couldn’t type” to “The dog ate it”, but I won’t. I’ve been working hard and trying to spend time with the family,… Read More »
There’s a lot to be covered here, much of which you’ve seen if you’re a brand marketer or someone who likes seeing your personal Facebook updates read by most of your followers. I’m not going to repeat things that have been posted all over the Interwebz in the last couple of months, you can see… Read More »