Category Archives: Radio programming

Radio: Don’t Get Burned By Playing “Baby It’s Cold Outside”

This story actually starts about a year ago, when I was monitoring one of my radio station clients that had started playing Christmas music full-time. It was a Saturday afternoon, and the station was playing in my office. “Baby It’s Cold Outside” by Idina Menzel and Michael Buble came up just as my wife walked… Read More »

Share

Radio Again Marginalized By New Technology

Two things happened last week that made me realize again that the advantages local radio stations traditionally had in serving their communities are being marginalized by technology. Listeners can get the critical news and information they once could only get from their hometown radio station in a multitude of places and platforms and they’re using… Read More »

Share

This Post Should Be Read By Every Executive In The Radio Business

I’ve written before about how radio is on the fast track to irrelevance, and that the smart owners and execs in the radio industry have the power to stop that and save the business.  Media guru Mark Ramsey wrote about Pandora and how radio is freaking out about it but shouldn’t on his blog yesterday.… Read More »

Share

The Night Radio Became Irrelevant

A fallen tower, no more effective than aradio station that doesn’t let its listenersknow what’s going on in their world February 11, 2012 will always live in my mind for two reasons.  First, the tragic loss of Whitney Houston, one of the greatest singers I’ve ever heard and in the same league as Frank Sinatra,… Read More »

Share

MARK EDWARDS WORLDWIDE LAUNCHES “THE MUSIC MEETING” WEBSITE, ALL ABOUT MUSIC FOR GROWN-UPS

(ST. LOUIS, MO) “The Music Meeting”, a new website focusing on music for adults, has been launched at http://www.musicmeeting.co by veteran broadcast and online content innovator Mark Edwards.  The website joins the many online portals maintained by the multi-faceted new media firm Mark Edwards Worldwide. “It’s becoming harder and harder for grown-ups who really love… Read More »

Share