A seemingly quiet Saturday has been marred by a parade of social media posts, text messages, and emails from friends and people who I barely know talking about how they’ve lost their job in the radio or television business over the last week. You can call it downsized, furloughed, or your position was eliminated. Whatever… Read More »
I’m a “Digital Guy”, but today I want to opine about TV commercials. If you’re a Digital Marketer, you probably spend a lot of time thinking of, or at least hearing about User Experience or UX. How many clicks does it take to get to the Buy Button? Will the user be able to see… Read More »
Two things happened last week that made me realize again that the advantages local radio stations traditionally had in serving their communities are being marginalized by technology. Listeners can get the critical news and information they once could only get from their hometown radio station in a multitude of places and platforms and they’re using… Read More »
For someone who studies the Internet, today is the day we borrow the infamous line from Steve Martin in “The Jerk“. It excites me every year with Mary Meeker from Kleiner Perkins Caufield & Byers releases her yearly Internet Trends Report. It may be the very best look at the state of the Internet, and how it… Read More »
From the Radio Beat: Arbitron, the radio ratings company, has been beset with criticism for its Portable People Meter (PPM) and diary methods of audience measurement. Programmers in PPM markets readily admit that they have made decisions about what they air and how they promote their stations based solely on the vagueness of the PPM. It looks like… Read More »