Category Archives: Television

TV Commercial Creators Don’t Consider How People Watch TV Commercials

I’m a “Digital Guy”, but today I want to opine about TV commercials. If you’re a Digital Marketer, you probably spend a lot of time thinking of, or at least hearing about User Experience or UX. How many clicks does it take to get to the Buy Button? Will the user be able to see… Read More »

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Radio Again Marginalized By New Technology

Two things happened last week that made me realize again that the advantages local radio stations traditionally had in serving their communities are being marginalized by technology. Listeners can get the critical news and information they once could only get from their hometown radio station in a multitude of places and platforms and they’re using… Read More »

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The 2015 Internet Trends Report Is Out! The 2015 Internet Trends Report Is Out!

For someone who studies the Internet, today is the day we borrow the infamous line from Steve Martin in “The Jerk“. It excites me every year with Mary Meeker from Kleiner Perkins Caufield & Byers releases her yearly Internet Trends Report. It may be the very best look at the state of the Internet, and how it… Read More »

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Arbitron Could Learn A Thing Or Two From Nielsen

From the Radio Beat: Arbitron, the radio ratings company, has been beset with criticism for its Portable People Meter (PPM) and diary methods of audience measurement.  Programmers in PPM markets readily admit that they have made decisions about what they air and how they promote their stations based solely on the vagueness of the PPM. It looks like… Read More »

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