Category Archives: text message

Get The Best Severe Weather Updates With These Apps And Services

Spring is here, and for many Americans, it’s the start of the severe weather season. Time was when the thunder started and the skies turned dark that people would grab their trusty transistor radio to get the latest information on what was happening with the weather. It was pretty much the only way to know… Read More »

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Radio Again Marginalized By New Technology

Two things happened last week that made me realize again that the advantages local radio stations traditionally had in serving their communities are being marginalized by technology. Listeners can get the critical news and information they once could only get from their hometown radio station in a multitude of places and platforms and they’re using… Read More »

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When Marketing Automation ISN’T Useful

Those who know me and have worked with me know that I’m a fan of using marketing automation to schedule some messaging.  Not all messages, but some, especially on Twitter and text messages.  But I’m also a big fan of thinking about the audience and what the message will mean to them.  I ran across… Read More »

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