Sloppy Email Can Cost Your Business Millions

There are times in marketing where the smallest mistake can have a massive reputational or financial impact on a company. I observed this myself today when I got this email from the Chicago Tribune. Note the subject line. What I saw was an offer of a year of digital access to the Chicago Tribune for… Read More »

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Radio Again Marginalized By New Technology

Two things happened last week that made me realize again that the advantages local radio stations traditionally had in serving their communities are being marginalized by technology. Listeners can get the critical news and information they once could only get from their hometown radio station in a multitude of places and platforms and they’re using… Read More »

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The Song America Needed

This post originally appeared on Medium Ask just about anyone over the age of 18 how their life is and chances are you will hear some level of discontent. Money, work, politics, whatever it is, it seems that a majority of Americans are in some kind of a funk these days. And not to play… Read More »

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Netflix Proves Companies Can Be Human

I believe in holding companies accountable when they do something wrong. Like when Republic Airlines caused me to be injured on one of their flights. But I also believe in acknowledging the all too infrequent “good citizenship” of a corporation, especially a media company, that has done something incorrectly and then has the honesty, and… Read More »

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Was FedEx Hacked?

If you’ve shipped packages with FedEx over the last 72 hours, you likely had problems getting your shipment delivered on time. FedEx blames the delays on bad weather in their Memphis hub and a resulting failure of their tracking system, caused by the bad weather. I myself had that explanation given to me by Customer… Read More »

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A New Adventure Begins With CÜR Music

Yes, I’m guilty. Guilty as charged for not updating this blog for over a year. I could give you a million excuses from “I had a nasty paper cut on my pinky and couldn’t type” to “The dog ate it”, but I won’t. I’ve been working hard and trying to spend time with the family,… Read More »

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Why Your Blog And Website Are More Important Than Facebook

There’s a lot to be covered here, much of which you’ve seen if you’re a brand marketer or someone who likes seeing your personal Facebook updates read by most of your followers.  I’m not going to repeat things that have been posted all over the Interwebz in the last couple of months, you can see… Read More »

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Testing….Testing…

I was recently interviewed for an article on lonelybrand.com about Facebook Optimization for mobile platforms, something I’m very passionate about.  One of the things I said was: Mark Edwards, Managing General Partner at Mark Edwards Worldwide concurs, “I believe in testing, and then testing again, so what I do for most of my Facebook posts is post them so… Read More »

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