Category Archives: television ratings

Arbitron Could Learn A Thing Or Two From Nielsen

From the Radio Beat: Arbitron, the radio ratings company, has been beset with criticism for its Portable People Meter (PPM) and diary methods of audience measurement.  Programmers in PPM markets readily admit that they have made decisions about what they air and how they promote their stations based solely on the vagueness of the PPM. It looks like… Read More »