Highly regarded radio consultant Jacobs Media released their annual Techsurvey over the weekend, this one being the eighth installment in the series and looking at over 57,000 radio listeners listening to 170 stations in 12 different radio formats. That’s a LOT of data to wade through.
In order to get the “top line” information out quickly, they prepared an infographic with some very interesting results highlighted. You can see it to the left, click on it for a larger version, or go here to see some more top line findings and a big giant version of the infographic on their site.
Some important takeaways that I saw from this early release of the data:
- Nearly 6 in 10 people start their day with a media other than radio, and TV continues to narrow radio’s lead as the first thing people listen to in the morning.
- Make no mistake, Pandora Radio is for real and is a huge competitor to broadcasters. So is Social Media.
- The future is mobile, and in many ways the future is here. There are numerous data points showing the penetration of mobile devices into people’s everyday lives and that they are consuming audio and other entertainment on those devices.
There’s a lot more in the infographic, and Jacobs Media will be releasing more data as time goes on. Watch their site or subscribe to their very informative blog to keep up on the releases of data. Of course, the big news will be mentioned in this space as well.
Here’s the bottom line. The future is mobile, personal, and on the listeners’ time schedule, not the station’s. If you run a radio or TV station, you need to know that, embrace that, and plan your future based on that reality, like it or not.