Author Archives: Mark Edwards

Radio: Don’t Get Burned By Playing “Baby It’s Cold Outside”

This story actually starts about a year ago, when I was monitoring one of my radio station clients that had started playing Christmas music full-time. It was a Saturday afternoon, and the station was playing in my office. “Baby It’s Cold Outside” by Idina Menzel and Michael Buble came up just as my wife walked… Read More »

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Is Radio Dying A Slow Death? It CAN Be Avoided

Thoughts and perceptions on the state of the radio industry on the eve of the NAB Radio Show I started my career in the radio business and had a great run before the industry began to go through a number of fundamental changes over the last decade or so. I’ll always cherish the memories of… Read More »

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Get The Best Severe Weather Updates With These Apps And Services

Spring is here, and for many Americans, it’s the start of the severe weather season. Time was when the thunder started and the skies turned dark that people would grab their trusty transistor radio to get the latest information on what was happening with the weather. It was pretty much the only way to know… Read More »

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Can Walmart REALLY Compete With Amazon? Not Yet.

Updated at the end of the post to show how Walmart reacts when things go wrong. The stories about Walmart and Amazon going into an epic battle for world domination are everywhere. Walmart is forcing vendors to drop their prices or face penalties. Amazon wants manufacturers to redesign their packaging so it is more functional for… Read More »

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TV Commercial Creators Don’t Consider How People Watch TV Commercials

I’m a “Digital Guy”, but today I want to opine about TV commercials. If you’re a Digital Marketer, you probably spend a lot of time thinking of, or at least hearing about User Experience or UX. How many clicks does it take to get to the Buy Button? Will the user be able to see… Read More »

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Sloppy Email Can Cost Your Business Millions

There are times in marketing where the smallest mistake can have a massive reputational or financial impact on a company. I observed this myself today when I got this email from the Chicago Tribune. Note the subject line. What I saw was an offer of a year of digital access to the Chicago Tribune for… Read More »

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Radio Again Marginalized By New Technology

Two things happened last week that made me realize again that the advantages local radio stations traditionally had in serving their communities are being marginalized by technology. Listeners can get the critical news and information they once could only get from their hometown radio station in a multitude of places and platforms and they’re using… Read More »

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The Song America Needed

This post originally appeared on Medium Ask just about anyone over the age of 18 how their life is and chances are you will hear some level of discontent. Money, work, politics, whatever it is, it seems that a majority of Americans are in some kind of a funk these days. And not to play… Read More »

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Netflix Proves Companies Can Be Human

I believe in holding companies accountable when they do something wrong. Like when Republic Airlines caused me to be injured on one of their flights. But I also believe in acknowledging the all too infrequent “good citizenship” of a corporation, especially a media company, that has done something incorrectly and then has the honesty, and… Read More »

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