I’m a “Digital Guy”, but today I want to opine about TV commercials. If you’re a Digital Marketer, you probably spend a lot of time thinking of, or at least hearing about User Experience or UX. How many clicks does it take to get to the Buy Button? Will the user be able to see… Read More »
There are times in marketing where the smallest mistake can have a massive reputational or financial impact on a company. I observed this myself today when I got this email from the Chicago Tribune. Note the subject line. What I saw was an offer of a year of digital access to the Chicago Tribune for… Read More »
For someone who studies the Internet, today is the day we borrow the infamous line from Steve Martin in “The Jerk“. It excites me every year with Mary Meeker from Kleiner Perkins Caufield & Byers releases her yearly Internet Trends Report. It may be the very best look at the state of the Internet, and how it… Read More »
There’s a lot to be covered here, much of which you’ve seen if you’re a brand marketer or someone who likes seeing your personal Facebook updates read by most of your followers. I’m not going to repeat things that have been posted all over the Interwebz in the last couple of months, you can see… Read More »
I spend a lot of time listening to the radio. All kinds of radio, from AM and FM stations to Pandora, Stitcher, Beats Audio, and a plethora of other streaming services. And to be clear, if it’s sound coming our of a speaker, it’s radio. Period. After having spent more than three decades programming radio stations,… Read More »
One of the most listened to voices in the Social Media world belongs to Sarah Evans and her blog Sarah’s Faves. Sarah has become a leading Social Media thinker and has just joined the company Trackly as Chief Evangelist. She’s well known in Public Relations and Social Media circles as an innovator, big thinker, and one of… Read More »