Updated at the end of the post to show how Walmart reacts when things go wrong. The stories about Walmart and Amazon going into an epic battle for world domination are everywhere. Walmart is forcing vendors to drop their prices or face penalties. Amazon wants manufacturers to redesign their packaging so it is more functional for… Read More »
I’m a “Digital Guy”, but today I want to opine about TV commercials. If you’re a Digital Marketer, you probably spend a lot of time thinking of, or at least hearing about User Experience or UX. How many clicks does it take to get to the Buy Button? Will the user be able to see… Read More »
There are times in marketing where the smallest mistake can have a massive reputational or financial impact on a company. I observed this myself today when I got this email from the Chicago Tribune. Note the subject line. What I saw was an offer of a year of digital access to the Chicago Tribune for… Read More »
There’s a lot to be covered here, much of which you’ve seen if you’re a brand marketer or someone who likes seeing your personal Facebook updates read by most of your followers. I’m not going to repeat things that have been posted all over the Interwebz in the last couple of months, you can see… Read More »
Those who know me and have worked with me know that I’m a fan of using marketing automation to schedule some messaging. Not all messages, but some, especially on Twitter and text messages. But I’m also a big fan of thinking about the audience and what the message will mean to them. I ran across… Read More »
I’ve written before about how radio is on the fast track to irrelevance, and that the smart owners and execs in the radio industry have the power to stop that and save the business. Media guru Mark Ramsey wrote about Pandora and how radio is freaking out about it but shouldn’t on his blog yesterday.… Read More »