Netflix Proves Companies Can Be Human

I believe in holding companies accountable when they do something wrong. Like when Republic Airlines caused me to be injured on one of their flights. But I also believe in acknowledging the all too infrequent “good citizenship” of a corporation, especially a media company, that has done something incorrectly and then has the honesty, and… Read More »

The 2015 Internet Trends Report Is Out! The 2015 Internet Trends Report Is Out!

For someone who studies the Internet, today is the day we borrow the infamous line from Steve Martin in “The Jerk“. It excites me every year with Mary Meeker from Kleiner Perkins Caufield & Byers releases her yearly Internet Trends Report. It may be the very best look at the state of the Internet, and how it… Read More »

Testing….Testing…

I was recently interviewed for an article on lonelybrand.com about Facebook Optimization for mobile platforms, something I’m very passionate about.  One of the things I said was: Mark Edwards, Managing General Partner at Mark Edwards Worldwide concurs, “I believe in testing, and then testing again, so what I do for most of my Facebook posts is post them so… Read More »

Radio Continues To Have A “Missing Link” To Listeners

I spend a lot of time listening to the radio. All kinds of radio, from AM and FM stations to Pandora, Stitcher, Beats Audio, and a plethora of other streaming services.  And to be clear, if it’s sound coming our of a speaker, it’s radio.  Period. After having spent more than three decades programming radio stations,… Read More »

The New Website Is Here! The New Website Is Here!

With all due respect, copyright acknowledgement, and thanks to Steve Martin from “The Jerk“, this is kind of how I feel today.  The All New Mark Edwards Worldwide Website is here!  Not right HERE, but HERE at http://markedwardsworldwide.com. After helping get clients’ websites and online presence all set up, I decided to design a new website from the ground up.  You’ll find… Read More »

When Marketing Automation ISN’T Useful

Those who know me and have worked with me know that I’m a fan of using marketing automation to schedule some messaging.  Not all messages, but some, especially on Twitter and text messages.  But I’m also a big fan of thinking about the audience and what the message will mean to them.  I ran across… Read More »

In Praise Of The Under Appreciated HR Director

This post was originally published on Mark Edwards Uncensored on January 10, 2014 Here’s a question for business owners and managers. When was the last time you hugged your HR department? It occurs to me that the human resource manager, human resource assistants, recruiters or whatever you call the people in your HR department are the unsung heroes… Read More »